Year 2021 – Volume 13 – Issue 2
Observing “Socio-Cultural Turn” in Public Relations through Campaigns: An Analysis on #KıyafetimeKarışma
Ahmet Yenertürk2022-08-05T16:27:29+03:00Birincil Dil: Türkçe Konu: Kadın Araştırmaları Araştırma Bölümü: Araştırma Makaleleri Yazar/lar: Ebru AKÇAY (Primary Author) ONDOKUZ MAYIS ÜNİVERSİTESİ 0000-0002-4792-9680 Türkiye Tarih: “Socio-cultural turn” in public relations refers to a theoretical and methodological shift from the functional and managerial approaches to public relations. The perspective of socio-cultural turn puts forward that public relations is a societal practice and suggests public relations to be conceptualized as “a locus of transactions” in which meanings are produced. Based on this socio-cultural approach to public relations, the study aims to analyze the transformation that public relations has undergone through [...]