Fashion and veiling: What kind of togetherness? The case of an Islamic fashion magazine

Fashion and veiling: What kind of togetherness? The case of an Islamic fashion magazine In the process leading from victimization to power, the veil constructed by attributing politics, ideological, and cultural meanings and prestige has become an object of fashion and consumption thanks to the development of an Islamic consumer market during the 2000’s. In this article, the first seventeen issues of the Islamic fashion magazine Aysha between January 2013 and May 2014 will establish a precedent to the commodification of veiling. Aysha addresses a devout-conservator middle and upper class and is different from other secular fashion magazines because it includes models with headscarves and columns with religious content. When we look at the expensive and flashy clothing, and writings about women and religion in a fashion magazine, we can say that “a distinguished veiling dress” that is convenient in terms of Islamic rules and demands of fashion is presented to its consumers. The magazine brings together veiling industry and consumers, and even shape them in accordance with class and aesthetic pleasures. In this sense, while the magazine entegrates Muslims with modern life through fashion, at the same time it decomposes them by offering an exclusive identity.