Beauty as Necessity: Psysical Beautyand Ugliness in Recep İvedik

The purpose of this study is tracking the representation of psycial beauty and ugliness which determined by western centered capitalist economy and gender in Recep İvedik movies. Content analysis for this purpose shows that the movies represents ugliness as something funny and horrifying and pushing ugliness out of norms. Correspondingly, the representation of beauty shows that the beauty is associated with positive connotations like prestige and sucsess which codes beauty as normal. In this work, it’s argued that Recep İvedik movies supports the common beatuy ideal which determines how a women or men should look like.