Can The Content Provided To Digital Parents On Websites Be Independent of Gender Roles?: ‘Bebek.com’ Website Example

As parents participate in online environment, digital contents produced with regard to parenting has
become popular, thereby allowing individuals to have access to information or suggestions they need for
their own parenting roles easily. However, whether these digitalized are independent of gender codes is
still a question of debate. The study, which is conducted within this perspective, focuses on whether
contents of websites, which provide information and suggestions on daily parenting practices are
independent of gender codes. Based on this focus, in the case study conducted, ‘bebek.com’ website was
determined as the object of the case study conducted, and subject to analysis in order to understand
whether the contents provided on the website to the parents reflect gender code. As a result of the study,
it was found that website provides information and suggestion to mothers and fathers in accordance
with gender roles.